Creating Exclusivity: Understanding Scarcity & The “Take Away”
Date & Time: Friday, April 10th | 8:00am - 5:00pm EST
Location: Progressive Dental Marketing
Patients respond to value - not pressure. In this Power Session, you’ll learn how to create urgency and desire through intentional language, using scarcity, exclusivity, and the strategic “take away” to elevate perceived value.
You’ll master how to communicate authority, prevent commoditization, and guide patients from hesitation to commitment without sounding sales-driven or manipulative. When used correctly, the takeaway reinforces alignment, protects your time, and increases confident case acceptance.
Transforming Treatment Coordinators Into CLOSERS
Agenda
| Friday, April 10, 2026 | |
|---|---|
| Check-in & Breakfast | 8:00 AM - 9:00 AM |
| Lecture | 9:00 AM - 12:00 PM |
| Lunch | 12:00 PM - 1:00 PM |
| Lecture & Role-Play | 1:00 PM - 4:00 PM |
| Cocktail Hour | 4:00 PM - 5:00 PM |
Hotel Accommodations
| Name | Full Address | More Info |
|---|---|---|
| The Karol Hotel, St. Petersburg Clearwater, a Tribute Portfolio Hotel | 2675 Ulmerton Rd Clearwater, FL 33762 United States | More Info |
| Courtyard by Marriott St. Petersburg Clearwater | 3131 Executive Dr Clearwater, FL 33762 United States | More Info |
| The CURRENT Hotel, Autograph Collection | 2545 N Rocky Point Dr Tampa, FL 33607 United States | More Info |
| Sheraton Sand Key Resort | Clearwater Clearwater, FL 33767 United States | More Info |